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Consumer
Products & Financial Services
Consumer
needs and preferences are easy to track, but often impossible
to predict or understand. Organizations have long collected and
analyzed data in an attempt to better know their customers and
markets. While many data analysis tools have allowed these organizations
to gauge past consumer and market reactions, there has been a
shortage of tools designed to help organizations understand what
might happen in the future. FasterAnalytics provides a powerful
and efficient means to help organizations discover the factors
driving market and consumer behavior. Ultimately, this offers
them the ability to make long-term decisions with better knowledge
of expected outcomes.
Within
consumer products and financial services organizations, there
are a number of individuals who could use FasterAnalytics to help
solve important questions. These include:
Suggested
Users
- Market
Researchers and Direct Managers
- Product,
Marketing and Sales Managers
- Business
and Financial Managers
- Asset
Managers and Traders
Sample
Questions
- Which
demographic and psychogenic populations are most likely to buy
the target product?
- Which
markets should be targeted first to speed adoption?
- Which
new markets have the greatest profit potential?
- Which
set of indicators has the greatest impact on my performance?
FasterAnalytics
can help organizations turn consumer and financial data into valuable
information, allowing them to make decisions with advanced knowledge
of high-probability consumer and market reactions.
Related
Links
Telephone
Carrier Churn Case Study
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